First coined by Andrei Broder back in 2002 (interestingly an Altavista employee and not a Google one), search intent is crucial for a successful SEO campaign.
Andrei says search intent can be broken down into three distinct types:
- Informational Searches
- Transactional Searches
- Navigational Searches
So how does that work for SEO?
Let’s say we are doing SEO for a fictional e-commerce store that sells appliances. We can use this to show how the three different types of search intent work.
